Which CRM should you choose for your business?

The million dollar question. Sometimes quite literally! The answer, of course is, ‘it depends.’ On what does it depend? It’s an increasingly crowded and differentiated marketplace. What are the critical decision-making factors when it comes to choosing a CRM platform?

Over the course of the past ten years, I’ve worked with a number of organisation who have posed themselves that question, and helped them answer it. I’ve learnt a lot about the available platforms, from big hitters like Salesforce and Dynamics to the nimble Ninja’s like Iterable. The key success factors are fit and commitment, whatever is chosen needs commitment to make it work;

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.